A cheat sheet for Google Analytics terms

Ever get confused about the terminology Google Analytics uses? That’s a definite “yes” for me. Well Search Engine Watch put together a good blog post with terms that Google uses and they listed Google’s definition of those terms and also they put in plain English what the terms mean. Below are the terms that are defined in the blog post, make sure to check the link above.

Terms
Bounce Rate
Clicks
Entrances
Events
Exit Page
Exit Rate / % Exit
Hits
Impressions
Landing or Entrance Page
Page Views
Sessions
Time on Page
Users, Visitors, Traffic
Direct Traffic
Organic Traffic
Paid Search Traffic
Referral Traffic